You are the marketing director of Propecia, a new drug for hair restoration that's about to hit the market. How about attempting to influence the wives or barbers of balding men? But the drug can only be purchased via a physician's prescription. All these issues and more faced Tom Casola, who in 1997 was heading the Propecia marketing effort for the drug maker Merck & Co. The case was discussed by audience members at the 5th Annual Alumni Healthcare Conference on November 6, 2004; HBS assistant professor Marta Wosinska led the conversation. The Propecia launch came at a time of regulatory change, which made advertising of prescription drugs to consumers more feasible. But Casola had to consider three limitations on such advertising: In addition to marketing directly to consumers, Casola would also consider strategies for Merck's more traditional marketing channel of selling direct to physicians, using the company's army of field representatives. The problem of so-called "detailing" to physicians was that the sales reps have literally a few minutes or even seconds to pitch directly to the doctor, and are selling three Merck drugs at a time. Given the Food and Drug Administration's advertising restrictions, what kind of advertising should Merck pursue, Wosinska asked the audience: product claim, reminder, or help-seeking? pill 24x7 buy viagra usa Do I need a sales tax number and how do I register for one? If you sell tangible personal property, or provide certain fabrication, rental, or other particular services, you must obtain a sales tax identification number, also known as a seller's certificate, from the Mississippi Department of Revenue. The appropriate forms may be downloaded from Mississippi Department of Revenue, or if you have additional questions or need assistance you can call (601) 923-7000 . 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